Be true to yourself to build a strong personal brand

07/28/2013 | Inc. online (free registration)

Building a personal brand can be an important tactic for entrepreneurs, but it requires making a truthful assessment of your particular talents and interests, Laura Garnett writes. It's also important to figure out your purpose and the particular type of client you're seeking. In addition, you should strive to get support that is tailored to your needs and inclinations, she writes.

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