Coors Light switches from BBDO to Leo Burnett in Canada

07/28/2013 | Advertising Age (tiered subscription model)

Coors Light, the No. 2 beer brand in Canada, dropped BBDO as its Canada agency because of a conflict, and turned to Leo Burnett to handle the account. Leo Burnett brings "a wealth of experience to the table as they take over the reins to move our business forward through creative excellence," said Peter Nowlan, chief commercial officer for Molson Coors Canada.

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