M&S releases new line to lure shoppers back to stores

07/28/2013 | Bloomberg

Marks & Spencer Group Plc, the largest fashion retailer in Britain, is hoping a new full line of clothing can help turn around sagging sales. The new collection developed by style director Belinda Earl is aimed to attract women 55 and old back to the stores. "If this range flops, the pressure on the whole M&S management team will rise. There's a lot of work for M&S to get Mrs. Britain back into their stores," said Clive Black, an analyst at Shore Capital.

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