Pinterest to introduce recommendations based on Web tracking

Pinterest will use data gathered through its embeddable "Pin It" button to recommend boards and pins to users based on websites they have visited, the company announced. "If you're planning a party and have gone to lots of party sites recently, we'll try to suggest boards to make your event a hit," Pinterest said in a blog post. Although advertising uses of the data and recommendations are likely around the corner, Pinterest is offering users the opportunity to opt out of the service using a browser's "Do Not Track" feature.

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