Given the growing affordability of virtual reality headsets, advertisers including Coca-Cola, HBO and Nissan are amping up their efforts to use VR to build branded experiences. But some advertisers say that similar technologies, such as augmented reality, haven't taken off as expected, and they warn against adopting technology for technology's sake.
Will virtual reality become a powerful tool for brands?
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA