Kmart, Sears making Net back-to-school pitch to teens

07/29/2008 | ClickZ

Kmart and Sears are among the retailers targeting teen Web users -- and shopping decision-makers -- with their back-to-school ad pitches. Kmart's effort includes a YouTube video contest with the winning clip to be incorporated into a national TV spot, while Sears has created a microsite, "Arrive Lounge," which includes a video contest involving Vanessa Hudgens of "High School Musical."

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