Golfers who are having a good day on the links perceive the holes to be larger than do players having a bad day, scientists at the University of Virginia found. It was the same with softball players: those who perceive a larger ball hit better than those who see a smaller ball. Might this be true in business, too? "Maybe if entrepreneurs imagine that their market sector is larger than what it is, they'll do better," muses Guy Kawasaki.
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