Takeaways from the 4A's Account Planning Conference

07/29/2008 | Advertising Age (tiered subscription model)

Were you among the 650 planners who attended last week's AAAA Account Planning Conference in Miami? Suzanne Powers, conference chair and Worldwide Strategy Director for TBWA, explains what you missed. Among her topline notes: "Being 'good' is not a fad or trend, it is simply the way we must behave in today's world. And it's here to stay."

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