Consumers Cross-Channel Shop


Multichannel offerings can be an important differentiator, especially in tough economic times when retailers compete for fewer consumer dollars. This year eMarketer expects retail e-commerce sales to decline by 0.4%. Most retailers lack an executive dedicated to cross-channel operations and still have much work ahead to integrate their inventory, data warehousing and business intelligence systems across channels. Options such as buying online and picking up in-store are not widely offered yet even though consumers say those options are very important.

To find out more about digital marketing and eMarketer's report, "Multichannel Retailing: A Competitive Differentiator," click here.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY