Consumers Cross-Channel Shop


Multichannel offerings can be an important differentiator, especially in tough economic times when retailers compete for fewer consumer dollars. This year eMarketer expects retail e-commerce sales to decline by 0.4%. Most retailers lack an executive dedicated to cross-channel operations and still have much work ahead to integrate their inventory, data warehousing and business intelligence systems across channels. Options such as buying online and picking up in-store are not widely offered yet even though consumers say those options are very important.

To find out more about digital marketing and eMarketer's report, "Multichannel Retailing: A Competitive Differentiator," click here.

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SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO