Gatorade seeks an assist from Michael Jordan

07/29/2009 | Adweek

PepsiCo's Gatorade brand, which has been struggling as it changes its identity to "G," is getting help from Michael Jordan, who pitched for the sports drink between 1991 and 2003. Gatorade is releasing limited-edition bottles depicting Jordan at various stages of his basketball career, and a new ad shows color-coded bottles that light up to show his image.

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