Will marketers find their way to location-driven mobile apps?

07/29/2009 | Forbes

Foursquare, Brightkite, Loopt and other location-driven mobile applications have the ability to attract significant ad dollars from local businesses. Helping make the case to marketers about the apps' potential is research showing the typical user is five to 10 times more apt to click on a locally focused ad, according to this article.

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