4 ways to turn workers into brand ambassadors

07/29/2010 | Mashable

The social-media revolution is turning every worker into a potential brand ambassador, writes Jolie O'Dell. Give regular employees the resources to engage customers, guidance on what's acceptable and what's not, and a voice in shaping the brand's persona online, O'Dell recommends. "In allowing the brand-employee relationship to flow in both directions, you accomplish that most important objective: true engagement," she writes.

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