Are marketers missing out on the social-gaming boom?

07/29/2010 | Advertising Age (tiered subscription model)

Social games are pushing to the forefront of the social-media world, with giants such as Disney striking big deals with social-gaming outfits. So far, though, gaming companies haven't figured out a simple, sustainable model for bringing brands on board. Observers say games need to develop more ways to integrate brands without disrupting the game experience.

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