Barkley sparks Taco Bell brand awareness among NBA fans

07/29/2010 | Forbes

NBA fans recognize that Taco Bell is the league's official quickservice sponsor in greater numbers than those who connected the NBA with former sponsor McDonald's. The high degree of recognition after only a year is due in large part to Taco Bell commercials featuring beloved NBA figure Charles Barkley, writes Forbes SportsMoney blogger Patrick Rishe. "In Mr. Barkley, we see the marketing genius of just being yourself ... flaws and all."

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