Buy.com is building white-label marketplace

07/29/2010 | Internet Retailer

Online mass merchandiser Buy.com is reportedly working with two brick-and-mortar retailers as it prepares to debut a white-label marketplace later this year. The new site will allow retailers to sell some or all of Buy.com's 7.5 million products on their own sites. Buy.com was acquired by Japan's Rakuten for $250 million earlier this year.

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