Canadian retailers build loyalty with Foursquare

07/29/2010 | Canadian Business

Canadian Starbucks patrons increasingly are checking in with Foursquare as they arrive for their morning coffee, spurring the chain and other retailers to see the value in the rapidly growing location-based social media site. "I think platforms like Foursquare offer a real opportunity for loyalty programmes," says Phil Barrett, an executive at a Toronto marketing communications agency.

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