Discovery hooks Long John Silver's on Shark Week campaign

07/29/2010 | Mediaweek

Long John Silver's, a fast-food seafood chain, has bought eight 30-second and 43 15-second co-branded spots to promote Discovery's Shark Week this year, a fourfold increase over its advertising commitment during last year's Shark Week. The spots, produced by Discovery's in-house team, will appear on Discovery, TLC and Animal Planet.

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