Discovery reels in Long John Silver's for Shark Week promo

07/29/2010 | Mediaweek

Quickservice restaurant chain Long John Silver's is back as a sponsor of Discovery Channel's Shark Week. The Yum! Brands unit, through Aug. 8, is running co-branded 15- and 30-second spots promoting its $5.99 Shrimp Trio item on Discovery, TLC and Animal Planet.

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