DQ seeks to stop California competitor from selling Blizz

07/29/2010 | Bloomberg Businessweek

International Dairy Queen is seeking to halt California-based Yogubliz from selling products under the Blizz Frozen Yogurt name, saying the moniker is too similar to DQ's Blizzard and is likely to confuse customers. Yogubliz, which filed a pre-emptive lawsuit in May, says the products are distinctly different.

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