Finding your way to location-based apps

07/29/2010 | Advertising Age (tiered subscription model)

Sarah Hofstetter, senior vice president of emerging media and brand strategy at 360i, makes the case for why her shop is urging clients to be early adopters of Foursquare and other location-based applications. "The sooner you get involved, the faster your influential fan network can go to work on your behalf and the more you can ultimately reap from these bleeding-edge platforms," Hofstetter writes.

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