Neiman Marcus launches fashion challenge

07/29/2010 | MediaPost Communications

Neiman Marcus has created a contest for its fashion-conscious customers. In the first round of the "What's Your Passion for Fashion? Challenge," contestants assemble looks from the department store's fall fashion lineup, then post a written description and explanation of why the look is perfect on Twitter and Facebook. At the end of next month, the company will choose 42 finalists, who will vie for a $5,000 gift card.

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