Reality shows partner with tourist destinations

07/29/2010 | Wall Street Journal, The

Reality shows are increasingly incorporating brand placement for hotels and tourist destinations in exchange for free or discounted rooms for cast and crew. The ME Cancun swapped a suite for the publicity that came from being featured on MTV's "The Real World," while ABC's "The Bachelor" integrated several mentions of its setting on the Caribbean island of St. Lucia in exchange for hotel rooms and other gratuities from the St. Lucia Tourist Board.

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