Reality shows partner with tourist destinations

07/29/2010 | Wall Street Journal, The

Reality shows are increasingly incorporating brand placement for hotels and tourist destinations in exchange for free or discounted rooms for cast and crew. The ME Cancun swapped a suite for the publicity that came from being featured on MTV's "The Real World," while ABC's "The Bachelor" integrated several mentions of its setting on the Caribbean island of St. Lucia in exchange for hotel rooms and other gratuities from the St. Lucia Tourist Board.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO