Analysts: Omnicom-Publicis tie-up puts pressure on IPG

The merger of Publicis and Omnicom could lead to consolidation talks at other firms as they try to grapple with the scale the new Omnicom Publicis Group can leverage, especially in media buying, analysts say. Interpublic is believed to be under the most pressure, according to analysts, but CEO Michael Roth said there is no immediate plan for a tie-up, and "there's nothing about being bigger that makes for better creative ideas." Still, "there's no telling what might take place," Roth said.

View Full Article in:

Wall Street Journal (tiered subscription model), The · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY