ASTA, Silversea partner for TV segments promoting travel agents

07/29/2013 | TravelMarketReport.com

ASTA has tapped Silversea Cruises as a sponsor for two TV segments set to air on PBS stations starting next year. The segments aim to increase public awareness of travel agents' services, as part of ASTA's continuing initiative to serve as advocates for the travel-agent industry. "This is our next step up in consumer awareness," said Zane Kerby, president and CEO of ASTA.

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