Building a successful clothing business on Facebook

07/29/2013 | New York Times (tiered subscription model), The

Former high school teacher Ashley White, founder of clothing company Polkadot Alley, decided to switch from e-commerce to F-commerce, or selling her products mainly on Facebook. Her company, which brought in $400,000 in revenue last year, is on track to bring in $1.5 million this year. White initially had a difficult time processing payments, but she was able to find an application, called Soldsie, that can help Facebook-based businesses to handle that task.

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New York Times (tiered subscription model), The

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