College students are the main focus of major back-to-school campaigns

07/29/2013 | Bloomberg Businessweek

Major retailers are targeting college students in their back-to-school marketing in hopes of selling bigger ticket items as consumer cut back -- by as much as 8%, according to a National Retail Federation study. Target has launched a live-streamed faux university dorm that features its goods, Pottery Barn has its own Web platform for its dorm gear, and Wal-Mart is stocking shelves with dorm goodies in local school colors.

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