CRM should be more than an automated Rolodex

07/29/2013 | Sales & Marketing Management

Getting the greatest value from customer relationship management systems remains difficult for many sales leaders despite $18 billion invested in such systems last year, writes Dave Stein. "The good news is that there is a family of proven applications, fully integrated with CRM, that provide compelling enough value for salespeople to use every day" while benefiting management, he writes.

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