The entire point of your business: Win customers

07/29/2013 | B2C Marketing Insider

Winning and hanging onto customers is the sole point of any business, asserts Flavio Martins, vice president of customer support at DigiCert, and any action that doesn't support that goal can be dropped. "If what you're doing today isn't helping to acquire customers or to keep existing customers, then there are other actions which may be more valuable to the organization that you can perform," he writes.

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