An insider's guide to bootstrapping

07/29/2013 | B2C Marketing Insider

Bootstrapping your business can bring operating advantages compared to seeking outside investments, writes Brad Damphousse, founder of GoFundMe. To succeed this way, it's important to understand your customers before launching and make sure you always use your time productively. Also, concentrate on assembling a talented, dedicated team when you can afford it, resisting the urge to hire interns or entry-level employees in the interim. "The oversight and handholding will crush your productivity," he writes.

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