L'Oréal Paris injects print ads with digital tie-in

07/29/2013 | Mobile Marketer

L’Oréal Paris is looking to draw younger consumers to the mobile website for its Youth Code brand with the placement of QR codes in print advertisements. The mobile site allows users to browse products, save them, share then on social media or purchase them. Visitors can also watch video product reviews and tutorials.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA