Quickservice restaurants increasingly tap QR codes to engage customers

07/29/2013 | Mobile Marketer

Quickservice restaurants say they are increasingly committed to QR codes as a way to connect with customers and test which types of content provided prove most popular. McDonald's knows "that our customers are engaging with the QR codes on packaging. We're consistently looking at testing and delivering new content via QR codes on packaging and elsewhere," said Dirk Rients, senior vice president and director of mobile at DDB Chicago, McDonald's agency.

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