Research: Netflix is not a substitute for traditional TV

07/29/2013 | Multichannel News · CNET · Deadline.com

Netflix users spend as much time tuned in to traditional TV as other viewers, TiVo Research and Analytics is reporting. Some 57% of TiVo users have Netflix subscriptions, with about one in five of those saying they screened the video service's original series, "House of Cards." Households that viewed the latter watched 85% more HBO than homes without Netflix. "Our data show that Netflix is not currently a substitute for traditional television, but offers a way for TV lovers to watch more of the kinds of programs they love," TRA CEO Mark Lieberman said.

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Multichannel News · CNET · Deadline.com

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