Rite Aid's new rewards program is aimed at seniors

07/29/2013 | New York Times (tiered subscription model), The

Rite Aid is promoting its new "wellness65+" discount program for seniors with TV and radio ads developed by MARC USA. The "How did I get here?" campaign will run in 21 urban markets and feature seniors relaxing and using their wellness65+ card for doctor visits. The goal is to show seniors honestly and "fully enjoying life," said Tony Bucci, chairman of MARC USA.

View Full Article in:

New York Times (tiered subscription model), The