Tips for writing effective e-commerce content

07/29/2013 | B2C Marketing Insider

Content on e-commerce sites should feature full information on products, have relevant keywords, be jargon-free and use active words, Appsquare founder Vishal Gumber writes. E-commerce content should also include reviews, photos or video, and a clearly stated point at the beginning of each description, rather than at the end, Gumber writes.

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