Tremor discards banners, embraces in-stream video ads

07/29/2013 | Adweek

Tremor Video has dropped banner advertising in favor of in-stream video. CEO Bill Day says the video ads are easier to measure, show higher engagement numbers, and facilitate TV-style buys, despite the dubious reliability of ultimately panel-based reach and frequency data.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR