Real People To Star In Sprite Ads

New Sprite ads are expected to feature low-rider bicycle builder Mike Lopez and female drag racer Rikkia Mills in an attempt to lure 12- to 24-year-olds, beverage analysts say. Coca-Cola's No. 3 drink has succeeded in getting consumers to drink the product, but it has yet to figure out how to increase the amount consumers drink.

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Journal and Constitution (Atlanta) (free registration)

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