Friendly's goes back to basics with "Ice Cream World" pitch

07/30/2008 | Adweek

The multiplatform "Ice Cream World" campaign for Friendly's Ice Cream is the first work for the chain from Omnicom Group's Zimmerman Advertising, since it won the account in December. The campaign, whose elements include everything from print, digital, TV and radio to direct mail, promotional events and sampling, offers the tagline: "Friendly's. Where ice cream makes the meal."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL