A new report on food marketing to youth from the Federal Trade Commission based on data submitted by 44 major marketers found that these firms spent $1.6 billion in 2006 on media directed at children. That's in contrast to the $10 billion cited in an earlier study from the National Academies of Science Institute of Medicine, which provided the impetus to some in Congress to dig deeper into the issue. The FTC report included several recommendations, including the suggestion that popular children's characters be licensed only to promote "healthy" products.
- Click here to read a press release summarizing the report and here for the full report from the FTC.
- Click here for a report from the Children's Food and Beverage Advertising Initiative, a voluntary, self-regulatory industry group.
Published in Brief: