Procter & Gamble Co. is embracing the idea of "design thinking," asking leaders to flip the way businesses traditionally frame and solve difficult problems. "Design schools emphasize abductive thinking -- imagining what could be possible," P&G's CEO writes in his new book. "This new thinking approach helps us challenge assumed constraints and add to ideas, versus discouraging them." P&G has enlisted 100 internal facilitators to offer more than 40 design-thinking workshops across its units, focusing on everything from new product initiatives to retail relationship building.
Published in Brief: