Cattlemen fight critics on Twitter

07/30/2009 | AgWired.com

At a recent conference, a group of cattle producers discussed ways to use social media to engage consumers and share the group's side of the story on a host of issues. The cattle industry faces a range of critics on topics such as food safety, animal welfare and environmental concerns. The cattlemen say platforms like Twitter are a personal, effective way to address these issues, one consumer at a time.

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