One-stop flower shopping, socializing

07/30/2009 | InternetNews.com

Popular florist 1-800-Flowers set up shop on Facebook this week, allowing visitors to make purchases directly from its fan page on the social-networking site. The flower seller is blazing e-commerce trails, Michelle Megna writes, by integrating shopping with its social-network presence, rather than redirecting visitors to its own Web site.

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