Yahoo! mobile search not exclusive to Microsoft's Bing

07/30/2009 | · Bloomberg Businessweek

Yahoo!'s agreement to partner with Microsoft's Bing search engine will prove a boon to the software giant's mobile-search efforts, but the deal remains nonexclusive in the wireless arena, according to reports that say Yahoo! is taking a wait-and-see approach on Bing. "We think that the mobile sphere in general is nascent and rapidly changing, therefore to create an exclusive relationship at this point in time just felt like early innings," said Yahoo Executive Vice President Hilary Schneider.

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