L'Oreal, YouTube team up for "Destination" for beauty tips

07/30/2010 | ClickZ

"Destination Beauty" is the name of a new YouTube channel sponsored by L'Oreal Paris that will feature clips with makeup tips from Seventeen magazine, popular online makeup expert Lauren Luke and makeup artist Kandee Johnson. Universal McCann worked on a promotional effort that includes ads on YouTube and Elle.com and other sites in the Google Display Network.

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