8 things to consider about marketing-attribution programs

07/30/2013 | Forbes

Existing marketing-attribution programs often silo online and offline traffic, but most would benefit from combining them to study what guides brand interaction and direct-response rates, MarketShare Director Daniel Kehrer writes. Roughly 90% of marketing organizations that use marketing attribution say they benefit from it, and their results are hastened when social and mobile are added into the mix, according to a Google Analytics report from Econsultancy.

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