8 things to consider about marketing-attribution programs

07/30/2013 | Forbes

Existing marketing-attribution programs often silo online and offline traffic, but most would benefit from combining them to study what guides brand interaction and direct-response rates, MarketShare Director Daniel Kehrer writes. Roughly 90% of marketing organizations that use marketing attribution say they benefit from it, and their results are hastened when social and mobile are added into the mix, according to a Google Analytics report from Econsultancy.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA