Arby's boosts awareness for limited-time offers with social-game ads

07/30/2013 | MediaPost Communications

Arby's scored one of its most successful limited-time offers ever with its King's Hawaiian products after launching interactive ads within social and mobile games on MediaBrix's network. The ads were designed to show consumers messages about Arby's at points in the game when players are most engaged, such as after completing a level.

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