Hotel chains are raising the quality of amenities at their budget-branded hotels as the economy lodging segment continues to expand across the globe. The target market is a rising demographic of value-conscious international travelers, mostly from the millennial generation. "Globally, there is noticeable growth in [value-priced] hotel categories, particularly the select-service segment. This trend is driven by the market demand for reduced travel expenses," said Duncan Webb, chief brand and communications officer for Onyx Hospitality Group's Ozo brand.
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