Health claims are on the rise, study finds

07/30/2013 | BakingBusiness.com

U.S. Agriculture Department researchers say 43.1% of food and drinks in 2010 were packaged with a health or nutrition claim, such as low-fat or gluten-free. "From 2001 to 2010, the percentage of sugar-related claims carried by new beverage products accounted for the biggest increase in [a health- and nutrition-related] claim carried by a single product category, from 25 to 45%," study author Stephen Martinez wrote.

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