How are your reps spending their time?

07/30/2013 | Selling Power (free registration)

Many sales representatives spend a large percentage of their time on administrative activities, which can damage profitability, writes Javier Aldrete, senior director of product management at Zilliant. The technology used by your business should add value to the sales process rather than simply suck up reps' time, Aldrete writes. "[S]ales tools that provide actionable, predictive guidance enable sales teams to spend more time talking to the right customers with the largest opportunities for wallet-share growth," he writes.

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