Led by digital, coupon use is on the rise

07/30/2013 | MediaPost Communications

Coupon use is increasing, according to NCH Marketing Services, with double-digit growth of digital distribution and redemption, though free-standing inserts still command 91.1% of the market. "For marketers, it's about finding the right media mix and defining the coupon characteristics to both activate consumers and still drive ROI for their brand," said Suzie Brown, executive vice president, sales and marketing, for parent company Valassis.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Manager- Partnership Marketing
Golfsmith International
Austin, Texas
Art Director - Concept
Victoria's Secret Direct
New York, New York
Manager, Corporate Communications - Consumer PR
Toys R Us, Inc.
Wayne, New Jersey
Distribution Center Operations Manager
Tractor Supply Company
Hagerstown, Maryland
Assistant Retail Store Manager
James Avery Jewelry
Tulsa, Oklahoma