McDonald's uses mobile game to push Monopoly promo

07/30/2013 | Mobile Marketer

McDonald's is rolling out its Monopoly-based promotion a little earlier this year and turning to Apple's iAd for a mobile campaign to make consumers aware. The interactive game offers users a chance to win a Fiat. "The whole point of Monopoly is to drive overall awareness," said Dirk Rients, director of mobile at DDB Chicago, which is behind the campaign. "We see higher engagement rates with iAds."

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